Admit it. You’d love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business. These customers are in love with your product or service. They trust you implicitly, never haggling or complaining about the price. They buy often, spending more money each time. They beg and fight for the opportunity to buy more of your products. These customers are known as “ideal customers.”
Supply them with the right ingredients. See, customers as a whole are selfish… “What’s in it for me? What have you done for me lately, how does this fix my problems?”. They’re selfish because they have to be.
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