View Post

6 Reasons Community Event Sponsorship Will Supercharge Your Business Reputation

In 2019, business spending on sports sponsorships alone is expected to reach £35bn globally. And there’s a reason why businesses in sectors ranging from the automotive, financial, and soft drink industries invest in sponsorships. Community event sponsorship is an effective marketing tool. While most businesses are too small to consider sponsoring a professional sports team, there are other events you can sponsor.  If you’ve been …

Read More >>
View Post

The Best Local SEO Tips to Boost Your Business

Local businesses need locally-focused SEO to operate on a regional level. We know that SEO focuses on the ranking in searches, and this can be to your advantage if you operate your business in a smaller, local location.  By focusing your SEO efforts to local leads and customers, you have a better chance of monopolizing the market in your area. …

Read More >>
View Post

5 Third Party Review Websites You Need to Keep an Eye On

Did you know that 91 per cent of people read online reviews? Not only that, but 84 per cent of people actually trust online reviews as much as they trust a recommendation from a friend. This means that no business can afford to ignore review sites. With increasing numbers of shoppers turning to them as sources of reliable, useful information, it’s important …

Read More >>
View Post

What Is Review Management Software?: Everything You Need to Know

Did you know that a Nielsen Study revealed that four out of five Yelp users check Yelp reviews before making a local purchase? The study also said that 82% of the time people visit Yelp because they intend to make a purchase within one week.  And Yelp is only one of the places people post reviews online! Finding and tracking all of your business’s reviews over …

Read More >>
View Post

Fact vs Fiction: How to Spot (And Remove) Fake Google Reviews

Approximately 90 percent of consumers claim online reviews impact their buying decision. As a smart business owner, you want to ensure you have as many positive reviews as possible. Unfortunately, not all reviews are positive. The impact of fake Google reviews that are negative can be significant and cost your business quite a bit. As a result, it’s up to you to find them …

Read More >>
View Post

Look Over Here!: Creative Ways to Display Reviews and Testimonials

If you’re a great company with satisfied customers, look no further. When you’re a small business owner, you’re constantly trying to figure out ways to increase awareness and traffic on your website to drive sales in the right direction. Customer feedback is a great way to prove that you’re one of the top businesses in your field. So, why aren’t …

Read More >>
View Post

Is Anyone There? Why It’s So Important to Respond to Online Reviews

Did you know that 86% of consumers read online reviews for local businesses? But what’s more interesting is that 89% of consumers read the business’s response to their reviews. That means that potential customers care more about what you have to say about an online review than the reviewer. If that’s not enough to convince you, read on. We’ll discuss the top …

Read More >>
View Post

5 Ways Bad Reviews Can Be Good for Your Business

There are more than 1.5 billion websites present on the World Wide Web today. As a website owner, you may think the key to success is acquiring as many positive reviews as possible. While there is some truth to this, many website owners don’t know how beneficial negative reviews can be. They can actually help with your online reputation – believe it or not! …

Read More >>
View Post

How to Choose an Online Reputation Repair Company

The internet is a savage place where a person’s image can be ruined in a matter of hours. Whenever it catches the scent of something it doesn’t approve of, no matter whether it has the full story or not, the internet will attack. And if you’re a victim of a slander campaign like this, the consequences can be dire. If you …

Read More >>
View Post

7 Things People Get Wrong About Business Reputation Management

As a business, your online reputation should be your greatest asset. If you have a good reputation online, it will drive your leads and sales. But if you have a negative reputation, it could sink your business.  Need more convincing? Well, a survey showed that 90% of consumers read online reviews before visiting a business. And now everyone has a smartphone or tablet, …

Read More >>