Landing Pages are used to draw traffic in either from the web or paid social media ads to get cold traffic to click and subscribe in order for something in return such as a resource. The single decision can be anything
The main objective is to make sure that visitors are clicking the content on your landing page so it is vital that they are met with engaging and persuasive content that is relevant to the market you are trying to
Now you might be wondering what makes a landing page stand out from your weekly blog or resources area on your businesses website? Well, a landing page typically is a stand online page which doesn’t connect to your website but
Its key to keep in mind what a lead pages objective is and that primarily is to achieve contact details form a visitor or close a sale on the product you are pushing sales with an ad hence why lead pages are not connected to the main website to keep distractions away from visitors so that you don’t lose that crucial sale or needed contact information.
so why does your business need a landing page? A landing page is a key marketing tool which is a must if you want to make social media ads successful, ads just aren’t going to be pulling in as many visitors relevant to your business if you are directing them to your website, this can be overwhelming and will just lead to them leaving whilst till costing your business.
Why waste unnecessary spending when you can create a simple landing page which will help to increase ad success rate. So what is it that you should include on your landing page?
It is always a good idea to share your USP (Unique Selling Point) within either the headline or supporting headline. If you are promoting a deal with your landing page then you should, of course, include details about the offer, the features and benefits of purchasing this offer, this can be in the format of bullet points or a descriptive summary but it is important to keep in mind that you don’t want to overwhelm the visitors so keep it brief.
Visuals are a great way to engage with visitors, images are proven to be understood quicker than reading
Last but certainly not least and is the most important on this list is the call to action, the button that is the main purpose or the page is to get that information or sale, make it big, make it bold so that it would be impossible for the visitor not to spot, use the button and build the content on the page around it and
As a recap make sure to keep the page relatively simple and clean looking to prevent overwhelming a visitor. Have clear objectives of what you want the page to be. Think about the pathway, is the landing page for an ad on social media and have a thank you page after signing up/ downloading?
Keep in mind, a landing page is used to get