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8 Brand Development Strategies to Help You Grow Your Small Business

What comes to mind when you think of a company’s brand? Is it a logo? Or maybe a slogan? It’s easy to think that branding is synonymous with these advertising components, but it’s only a fraction of what actually encompasses a brand. The companies who are most successful do have highly recognizable logos, but they also excel in brand development.  …

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Bring in New Business! How to Find Strong Leads Online Worth Pursuing

Unless you’re so busy you’re turning work away, a business needs leads. Those leads help you make more revenue, which leads to more profit. More profit means more investment and, eventually, a thriving business. One of the best ways to get leads worth pursuing is to get them to come to you. This inbound marketing has two benefits. When someone seeks you …

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Guide: Why Online Reviews are Essential to Promoting Your Business

In the old days, businesses relied on word of mouth for a big part of marketing and brand awareness. Nowadays, word of mouth is just as important, but it uses different channels. For instance, many people utilise online review sites. You may be afraid that online reviews may damage your reputation, but in reality, it’s vital to your company’s success. This …

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Email Marketing for Dummies: How to Use Email to Grow Your Customer Base

Email marketing is an immeasurable tool for small and large businesses. It’s an affordable way to send targeted messages to your target market. It’s friendly across all platforms and it’s so easy to track your ROI (Return on Investment).  Are you aware that 76% of UK-based businesses describe email marketing as ‘important’ or ‘very important,’ and 66% of the marketers from these …

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6 Reasons Community Event Sponsorship Will Supercharge Your Business Reputation

In 2019, business spending on sports sponsorships alone is expected to reach £35bn globally. And there’s a reason why businesses in sectors ranging from the automotive, financial, and soft drink industries invest in sponsorships. Community event sponsorship is an effective marketing tool. While most businesses are too small to consider sponsoring a professional sports team, there are other events you can sponsor.  If you’ve been …

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The Best Local SEO Tips to Boost Your Business

Local businesses need locally-focused SEO to operate on a regional level. We know that SEO focuses on the ranking in searches, and this can be to your advantage if you operate your business in a smaller, local location.  By focusing your SEO efforts to local leads and customers, you have a better chance of monopolizing the market in your area. …

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5 Third Party Review Websites You Need to Keep an Eye On

Did you know that 91 per cent of people read online reviews? Not only that, but 84 per cent of people actually trust online reviews as much as they trust a recommendation from a friend. This means that no business can afford to ignore review sites. With increasing numbers of shoppers turning to them as sources of reliable, useful information, it’s important …

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What Is Review Management Software?: Everything You Need to Know

Did you know that a Nielsen Study revealed that four out of five Yelp users check Yelp reviews before making a local purchase? The study also said that 82% of the time people visit Yelp because they intend to make a purchase within one week.  And Yelp is only one of the places people post reviews online! Finding and tracking all of your business’s reviews over …

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Fact vs Fiction: How to Spot (And Remove) Fake Google Reviews

Approximately 90 percent of consumers claim online reviews impact their buying decision. As a smart business owner, you want to ensure you have as many positive reviews as possible. Unfortunately, not all reviews are positive. The impact of fake Google reviews that are negative can be significant and cost your business quite a bit. As a result, it’s up to you to find them …

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