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A Useful Guide on How to Create a New YouTube Channel for a Business

Did you know that 60% of people prefer watching online videos as opposed to traditional television? From a marketing perspective, it makes much more sense to invest time in a YouTube channel then a TV commercial. YouTube videos also create dedicated viewers as subscribers, are self-promoting with sharing options, and can be ranked even easier than blog posts. If you create a new …

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Business Management Tips: How to Increase Profit Margins

Money’s at the heart of all business. Indeed, 29% of new businesses fail because of insufficient funds in the bank. Clearly, no money means no business. It’s as simple as that. Maximising capital gains will forever be key to company growth and success. For that reason, the number one goal for every business owner is to increase profit margins wherever possible. But …

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7 Important Lessons to Learn From the Chik-fil-A Business Model

In 2016 alone, fast-food giant Chik-fil-A earned over 4 million dollars per store… and they were only open 6 days a week! With this kind of revenue stream, you can bet there’s something more to Chick-fil-A’s astounding success besides its scrumptious peach shakes and pickle-covered chicken sandwiches. So what is the “secret sauce” that makes this restaurant able to earn more revenue per …

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How to Handle and Learn From Negative Feedback and Reviews

Negative feedback causes pretty much any business owner to tense up every time they receive notification of a new review on their social media or public profiles. When money is on the line, it’s easy to see the damage those biting bits of prose can do. And in the following article, we’re going to show you how to deal. But …

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A Complete Guide to Understanding Business KPIs

The internet and its users create more than 2.5 quintillion bytes of data a day. Data is so common that most people don’t bat an eye at the trail they leave behind. Every time someone visits your site, they leave pieces in their wake. A lot of of those pieces are useless. But, a lot of them can be used to predict …

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9 Ways to Boost Your Company Reputation Today

In the world of business, company reputation is the end-all, be-all to gaining long-term success. If consumers and potential customers perceive a negative reputation of a company’s brand, products or services, it’s almost impossible to change their minds without radical action. Luckily, there are several tried and true strategies that you can use to increase reputation in the eyes of …

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How to Respond to a Tweet from a Customer, Good or Bad

Twitter is not only a platform for individuals who want to voice out their thoughts. It’s now also in use by businesses to provide customer service. A majority of small businesses are on Twitter to do so. Through the platform, they can build their reputation and connect with their customers. But how do you fit quality customer service in 280 characters or less? …

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8 Brand Development Strategies to Help You Grow Your Small Business

What comes to mind when you think of a company’s brand? Is it a logo? Or maybe a slogan? It’s easy to think that branding is synonymous with these advertising components, but it’s only a fraction of what actually encompasses a brand. The companies who are most successful do have highly recognizable logos, but they also excel in brand development.  …

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